Capturing Your Internal Experts As Content with Zontee Hou: 3 Takeaways from the Business of Marketing Podcast Interview

I had a fantastic time speaking with A. Lee Judge of the Business of Marketing podcast about the value of video as a way to convey thought leadership and how to get your business leaders involved. Here are just a few excerpts from our conversation: Do you think B2B has caught up on the idea […]

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How to Develop Highly Relevant Content for Your B2B Audience

Marketers, especially in the B2B space know that thought leadership is vital to building trust. In fact, the 2022 B2B report from Content Marketing Institute & MarketingProfs showed that of the 29% of marketers who said they were “extremely successful” with content marketing, three-quarters attributed this success to “the value that their content provides” their […]

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