I had a fantastic time speaking with A. Lee Judge of the Business of Marketing podcast about the value of video as a way to convey thought leadership and how to get your business leaders involved. Here are just a few excerpts from our conversation: Do you think B2B has caught up on the idea […]
Marketers, especially in the B2B space know that thought leadership is vital to building trust. In fact, the 2022 B2B report from Content Marketing Institute & MarketingProfs showed that of the 29% of marketers who said they were “extremely successful” with content marketing, three-quarters attributed this success to “the value that their content provides” their […]
Over the last year, I’ve spoken to audiences at a wide variety of events on why marketers should have a role in defining the data that organizations generate. Data can and should be a vital asset in building brand affinity, generating leads, and creating brand recognition for all kinds of organizations—but particularly for B2B companies. […]
Your website is your virtual home base, your calling card, your front door. Making a great impression is absolutely essential when someone hits your website. That means that your site navigation needs to be on-point. The look and feel of the site has to be modern (a website is a bit like a hotel; best […]
This content was originally presented at Social Fresh X 2020. Across industries, digital marketing budgets (among other budgets) have been thrown for a loop. Before the pandemic started, social media budgets were on track to grow as a share of the overall marketing spend that organizations were putting forth. The following is data from the […]