What’s both exciting and challenging about digital marketing is that it’s constantly evolving. Because of the constant changes in this industry, I frequently attend conferences and events. They give me opportunities to hear about new trends, see interesting tactics in action, and discuss ideas with my fellow marketers. This summer, I’m excited to be a part […]
It’s easier than ever to shoot and create videos, meaning that it’s become pervasive in our lives. It’s also an increasingly important way in which our customers/clients consume information. Because of its increased profile, we frequently get questions about how to use video as part of an overall marketing strategy. We believe that video, like any […]
I consider myself extremely lucky that I get to speak at live events, at various businesses, and at online webinars to a diverse array of business-people throughout the year. And now I get to extend that even further as part of the Geniecast community. Geniecast is a new platform and marketplace, designed specifically for the […]
I was pleased to once again be invited by Cynopsis Media to participate in their latest webinar. In it, we explored social media for Gen Y (millennials) and Gen Z. It was an honor to be on a panel with Jamie Stewart (redpepper), Ed Haslam (ShareThis), Becky Murdy (Octago), and Suzanne Park (AMC). Each of […]
I’m always impressed with the wide range of creativity that content marketers exhibit in their day-to-day work. I love being surprised and excited by the kinds of creativity of my fellow marketing professionals, and this year, I have the honor of helping to recognize some of the best in our industry. I’m delighted to be […]