Will you be at the Winter 2015 TNNA trade show in Phoenix, Arizona, this coming January? If so, I hope you’ll check out my classes–I’ll be teaching digital marketing for the small business professional, whether you’re a teacher, designer, or store owner: Digital Marketing 101 for Needlearts Professionals (S103B) – We’ll go over all the […]
Whether you’re a business of 1 or 1 million, it’s important to know whether or not your email communications are reaching your target audience and being productive. While larger organizations can pay for advanced email systems, even small and medium businesses can do more with email if they know what their potential customers are clicking […]
Looking to brush up your social media, PR, or SEO skills? Well, you’re in luck! Communications Week starts Oct. 20 and will include lots of free in-person (in NYC) and online events. For small and medium businesses, you may want to check out “DIY PR” (in-person) or “Supercharge your communications with social media” (online). I […]
You probably know that it’s important to share not only your own content on your social media channels but also relevant content from other sources. The diversity of articles and content serves your audience and keeps them engaged. “That’s all well and good,” you may think. “But I don’t have the time to find all […]
Over on the Convince & Convert blog, super-smart strategist Megan Gilbert and I have been writing a series of blog posts in which we take a look at reader-submitted blog posts and share advice on improving them. Since blogs have become a de rigeur form of content that gives your audience a window into and personal […]