Updated: Feb 17, 2021. As almost of our clients’ teams are currently working from home (as are we), one of the questions that I’ve gotten is how we keep the full team engaged when we’re not all in the same location. While the core team is based in Gowanus, Brooklyn, we have several people who […]
I attended an event recently co-hosted by Animoto and Facebook at the Facebook offices, here in NYC. While the topic at hand was branding and brand consistency in social media advertising, I found myself observing some other interesting lessons along the way. Here are the three that struck me the most. Communicate where people are […]
For businesses such as medical and therapy practices, clinics, and facilities, social media can be a powerful way to reach potential patients, who are seeking out trusted resources from their communities and the broader communities of people online who face similar challenges. Getting social media right requires your practice to be strategic and thoughtful about […]
At the Conex conference, produced by our friends at Uberflip and Convince & Convert, I spoke to a crowd of cross-discipline marketers about trends in multimodal content—content that combines modes of communication, such as voice, music, text, graphics, video, etc. With device functionality converging and consumer expectations shifting to making multimodal content the de facto […]
At the Meltwater Social Summit in NYC earlier this summer, I had the pleasure of presenting the second day keynote, entitled: Future-Proof Your Social Media Strategy Through Smart Measurement. During this interactive session, I surveyed the ~200 marketers in the room, who came from every industry, on some of the activities that they are currently […]