Model of a Heart

7 Things Your Medical Practice Should Be Doing on Social Media

For businesses such as medical and therapy practices, clinics, and facilities, social media can be a powerful way to reach potential patients, who are seeking out trusted resources from their communities and the broader communities of people online who face similar challenges. Getting social media right requires your practice to be strategic and thoughtful about […]

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Trends Update: Looking Ahead to 2020

At the Conex conference, produced by our friends at Uberflip and Convince & Convert, I spoke to a crowd of cross-discipline marketers about trends in multimodal content—content that combines modes of communication, such as voice, music, text, graphics, video, etc. With device functionality converging and consumer expectations shifting to making multimodal content the de facto […]

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Zontee at Meltwater Social Summit

4 Insights from Meltwater Social Summit: A Cross-Industry Survey of Marketers

At the Meltwater Social Summit in NYC earlier this summer, I had the pleasure of presenting the second day keynote, entitled: Future-Proof Your Social Media Strategy Through Smart Measurement. During this interactive session, I surveyed the ~200 marketers in the room, who came from every industry, on some of the activities that they are currently […]

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