With more content than ever floating around on social media, I’m finding that I am actually getting some of the best information from thoughtfully curated newsletters. Companies like NewsCred (content marketing), Cooperatize (influencer marketing, travel industry), and CoSchedule (content marketing, social media) are sharing great content in their emails. Beyond the basics though, there are […]
While there are a ton of different website hosts, platforms, and services out there, if you’re like me, you appreciate the DIY flexibility of WordPress. I’m still a big fan of the modular nature of this ecosystem, and the fact that there are so many different developers creating tools for this space. However, because WordPress […]
I was at a party for the fall faculty of the Columbia University strategic communication program, and it was fun because not only am I teaching there this fall, but I am also a graduate of the masters program. As a graduate myself, the executive director of the program, asked me what I valued most […]
Want to improve your content marketing skills and learn best practices to apply to your business? Join me and thousands of other content marketers for Content Marketing World in Cleveland this September. With inspiring keynotes, trend-watching sessions, and expert workshops, it’s a great event to up your game. Why content marketing? Because it focuses on […]
Staying competitive in the digital age means that businesses need to gain a foothold on upcoming digital trends within technologies that are driving product innovation, storytelling, and marketing. In New York City, we have the opportunity to learn from some of the most innovative media, tech, and digital companies at the upcoming Innovation Congress, an event […]