One of the reasons that I love going to SXSW is that, unlike the marketing conferences I go to most of the year, there is an incredible cross-section of people from arts, tech, and business who bring their different frames of references into each conversation. It’s an environment that helps me to get out of […]
As a returning judge to the Content Marketing Awards from Content Marketing Institute, I’m looking forward to seeing the depth and breadth of work that we receive within over 90 categories that recognize projects, agencies, and marketers throughout the industry. From big brands to nonprofits to boutique shops, there is such a huge variety of […]
As I reflect back on this last year, I have to say that I am extremely proud of the work that we have done for a variety of clients in products ranging from crafts and hobbies to luxury goods, nonprofits to interactive agencies. I’ve always known—since I self-published my first magazine at the age of 10—that I […]
In 2016, I’ve been delighted to participate in events all over the country—from conferences like Content Marketing World and Social Fresh to local industry events. It’s always exciting to learn from and connect with marketers in diverse locations and industries. I’m also always honored to be able to share my own knowledge and ideas with […]
At every event I’ve spoken at this summer and fall, I’ve had the opportunity to connect with smart, forward-thinking, creative marketing professionals who are showcasing their companies and brands through thoughtful content marketing. It’s their stories and their successes that inform my talk, “The Alchemy of Content Marketing” which I’ll be giving at the AAF […]