I had a fantastic time speaking with A. Lee Judge of the Business of Marketing podcast about the value of video as a way to convey thought leadership and how to get your business leaders involved. Here are just a few excerpts from our conversation: Do you think B2B has caught up on the idea […]
Marketers, especially in the B2B space know that thought leadership is vital to building trust. In fact, the 2022 B2B report from Content Marketing Institute & MarketingProfs showed that of the 29% of marketers who said they were “extremely successful” with content marketing, three-quarters attributed this success to “the value that their content provides” their […]
Over the last year, I’ve spoken to audiences at a wide variety of events on why marketers should have a role in defining the data that organizations generate. Data can and should be a vital asset in building brand affinity, generating leads, and creating brand recognition for all kinds of organizations—but particularly for B2B companies. […]
“Learn and understand your audience’s point of view and passions,” says Vincent Cunningham about what he’s learned from building a community of 40K+ followers on Instagram and 30K+ followers on TikTok, called Hues and Culture. Vincent is currently the Audience Development and Digital Marketing Manager at BET (Black Entertainment Television) Networks. And he’s also a #TeamVolery […]
This blog post was written by Heidi Weiss, Media Volery’s social media and copywriting intern for Summer 2021. Heidi is a rising senior at the City College of New York, majoring in Advertising and Public Relations and minoring in Anthropology. Career-wise, Heidi is focused on working as a publicist in the entertainment or fashion and […]
Hoa Vu, Media Volery’s multimedia content producer, shares just a few best practices for video content creation. Video continues to become more dominant in the content consumption patterns of our audiences. Therefore, both B2B and B2C brands must strengthen their video capabilities and be thoughtful about using video content throughout their content marketing efforts. […]
Internships can truly be a door opener for young adults looking to gain hands-on experience in their career of interest while still studying in school. All of the strategists at Media Volery have developed some integral skills that have contributed to their success, from an internship. We know first-hand that this exposure can help you […]
This blog post is by Hailey Bernhard, digital marketing and operations intern. Hailey is a junior at the City College of New York, studying Advertising and Public Relations. She is also studying sociology and is passionate about combining the two disciplines in her future career. Since 2018, Media Volery has had interns join us for […]
Last month, our own Zontee Hou was featured in LinkedIn Marketing’s “Marketers You Should Know: 16 Brilliant Thinkers to Follow on LinkedIn.” And this month, she’s back on the LinkedIn blog, featured in a profile, called “Zontee Hou: Time for Marketing to Get Real.” It’s a rich and interesting conversation (obviously we are biased) that’s […]
Hailey Bernhard, digital marketing and operations intern, shares what she learned from watching a session from Content Marketing World 2020. Since 2018, Media Volery has engaged interns for semester-long sessions. Interns have the opportunity to collaborate with our senior staff, work on real projects for our clients, and try their hands at skills from copywriting and […]
With more than 15 years in the digital marketing industry, our own Zontee Hou has deep knowledge in a variety of verticals and has counseled businesses from nonprofits to professional services businesses to luxury goods. We’re thrilled that so many businesses have chose to feature her in the last few months, including one by LinkedIn […]
This blog post is by Tia Tyrell, copywriting and social media intern. Tia is a senior at the City College of New York, studying Advertising and Public Relations. She is a student athlete, writer-in-training, and she’s also interested in non-profits. Since 2018, Media Volery has had interns join us for summer/fall/spring terms. Interns have the […]