Blog Rescue: 5 Posts on Blogging Better
Over on the Convince & Convert blog, super-smart strategist Megan Gilbert and I have been writing a series of blog posts in which we take a look at reader-submitted blog posts and share advice on improving them.
Since blogs have become a de rigeur form of content that gives your audience a window into and personal connection with your brand, it’s important to take a thoughtful and strategic approach as you decide on an editorial approach for it.
If you’re ready to improve your blog, here’s a round-up of some of our recent blog posts. (Click the titles to read the posts.)
3 Keys to Creating Chemistry with Your Audience
Megan and I take a look at the It’s Just Lunch blog and explore ways to connect with their audience of busy professionals.
3 Ways to Engage Your Team and Improve Your Blog
Getting internal stakeholders to buy into your blog and to participate in it can be a challenge. Find out how you can engage your team in this post.
8 Stops on the Path to a Better Blog
We examine how one blog can broaden its appeal and get in front of a wider audience, vary its content, and spread the word.
9 Ways to Improve Your Blog from Beginner to Advanced
In this blog post, we explore the incremental changes that can be made to your blog, phase by phase. Once you’ve tackled all of these issues, your blog is going to be quite sharp.
7 Common Problems with Corporate Blogs
Are you worried that your blog might not be as good as it can be? We share some of the most common issues we see on a day-to-day basis, and we share advice on how to overcome them.
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If you’re interested in having your blog audited for a future Blog Rescue, please click through to any of the posts above, scroll down to the bottom, and follow the directions there.
Be sure to follow the Convince & Convert blog if you want to read more posts.