Your website is your virtual home base, your calling card, your front door. Making a great impression is absolutely essential when someone hits your website. That means that your site navigation needs to be on-point. The look and feel of the site has to be modern (a website is a bit like a hotel; best […]
This content was originally presented at Social Fresh X 2020. Across industries, digital marketing budgets (among other budgets) have been thrown for a loop. Before the pandemic started, social media budgets were on track to grow as a share of the overall marketing spend that organizations were putting forth. The following is data from the […]
Updated: Feb 17, 2021. As almost of our clients’ teams are currently working from home (as are we), one of the questions that I’ve gotten is how we keep the full team engaged when we’re not all in the same location. While the core team is based in Gowanus, Brooklyn, we have several people who […]
Here at Media Volery, we manage a number of social media accounts for clients and we also offer recommendations for tools to help create quality content. Since social media is extremely visual-heavy, we carefully curate and create content that will effectively communicate a message with the appropriate visual representation. Here are a few of our […]
I attended an event recently co-hosted by Animoto and Facebook at the Facebook offices, here in NYC. While the topic at hand was branding and brand consistency in social media advertising, I found myself observing some other interesting lessons along the way. Here are the three that struck me the most. Communicate where people are […]
For businesses such as medical and therapy practices, clinics, and facilities, social media can be a powerful way to reach potential patients, who are seeking out trusted resources from their communities and the broader communities of people online who face similar challenges. Getting social media right requires your practice to be strategic and thoughtful about […]
At the Conex conference, produced by our friends at Uberflip and Convince & Convert, I spoke to a crowd of cross-discipline marketers about trends in multimodal content—content that combines modes of communication, such as voice, music, text, graphics, video, etc. With device functionality converging and consumer expectations shifting to making multimodal content the de facto […]
At the Meltwater Social Summit in NYC earlier this summer, I had the pleasure of presenting the second day keynote, entitled: Future-Proof Your Social Media Strategy Through Smart Measurement. During this interactive session, I surveyed the ~200 marketers in the room, who came from every industry, on some of the activities that they are currently […]
As a digital marketing professional, I’m constantly finding myself referencing the latest platforms in my talks and workshops. Remember the good old days when that meant Snapchat? Or before that: Instagram? Social media cycles move fast, so it’s TikTok that’s the next big (vibrating, noisy, crazy, colorful) thing, and that means think pieces in The […]
Many organizations take it for granted that their staff, especially junior staff, know how to communicate effectively. But truthfully, good communications skills must be taught, practiced, and honed. Most business owners, principles, and managing directors will find themselves inundated with cold emails and phone calls. As a professional services company, I’m not against the idea […]
In mid-December 2018, Instagram changed its API access to restrict data available for measurement and analysis through third-party tools. Most likely a step to demonstrate Facebook’s (Instagram’s parent company) new commitment to tighter controls on user data, the changes also makes it more difficult for businesses to track the conversations around the brand. If you […]
In 2014, my friend and mentor Jay Baer introduced me to Chris Brogan’s “3 words” ritual/idea (see below to read Chris’s post this year). The way in which it allows you to focus on your goals for the year in a simple and succinct way appealed to me. Even as Jay has evolved his thinking […]