Trends Update: Looking Ahead to 2020

At the Conex conference, produced by our friends at Uberflip and Convince & Convert, I spoke to a crowd of cross-discipline marketers about trends in multimodal content—content that combines modes of communication, such as voice, music, text, graphics, video, etc. With device functionality converging and consumer expectations shifting to making multimodal content the de facto […]

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Gmail inbox on computer screen

How NOT to Cold Contact Me (Or 5 Tips on Sales Calls from a Marketer’s Perspective)

Many organizations take it for granted that their staff, especially junior staff, know how to communicate effectively. But truthfully, good communications skills must be taught, practiced, and honed. Most business owners, principles, and managing directors will find themselves inundated with cold emails and phone calls. As a professional services company, I’m not against the idea […]

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Instagram, open on a smartphone

It’s Been 2 Months Since the Instagram API Changed: What It Means for Businesses

In mid-December 2018, Instagram changed its API access to restrict data available for measurement and analysis through third-party tools. Most likely a step to demonstrate Facebook’s (Instagram’s parent company) new commitment to tighter controls on user data, the changes also makes it more difficult for businesses to track the conversations around the brand. If you […]

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