Earlier this year, I was listening to NPR’s “It’s Been a Minute,” when host Sam Sanders referenced the fast food chain, Wendy’s, and their new hip hop album, which was making its way up the chart. “There are no rules, just content.” —Sam Sanders, NPR’s “It’s Been a Minute.” As a content marketer who partners […]
I just spoke at MarketingProfs B2B Forum, where they had some fantastic sessions on topics including creativity with Allen Gannett (super interesting!), as well as some fantastic sessions on the trends that are driving B2B marketing into 2019 and 2020. My own session was on how to take “big data” and make it actionable through […]
I wanted to go to a pop-up shop this weekend, so I pulled out my smartphone, looked at the brand’s Instagram account to see if they had posted about it, visited their website to check the hours, and then looked at a couple of articles from various publications to see what other people had thought […]
One of the reasons that I am always so excited to be a part of the #CMWorld community is that Content Marketing World brings together some of the most forward-looking and “big idea” thinkers in the field of digital marketing. It’s with that forward-thinking attitude in mind that I crafted my talk at this year’s […]
Did you know that I’ve been consulting for and teaching at educational institutions for about 5 years? From preschools and charter schools to universities and community colleges, I’ve had a truly rewarding time working with organizations to help them better connect with their stakeholders (parents, teachers, students) and build connections through digital tools. That’s why […]
In addition to working with clients around the U.S. and globally, I also have the pleasure of speaking at events for the marketing industry and those for specific audiences. Where can you find me in the next few months? Conversion Data Pop-Up Later this May, I’ll be speaking at this one-day, data-centric event, aimed at […]
If you’re like most businesses, you’re wondering to yourself: where do I invest my dollars to drive the most value? While our clients range from professional services to luxury retail to non-profits, what they all have in common is that they are nimble organizations that have limited time/resources to dedicate and they want to make […]
At the end of almost every talk or workshop I give on social media, I open up the floor to questions. Often times, someone will ask me how they can increase engagement with their audience. “We run ads, but we’re not seeing results,” they’ll say. “Are you speaking at your audience? Or are you trying […]
This past summer, I gave a talk at Innovation Congress, an event from our friends at Social Fresh on the next wave of trends in digital advertising. It may seem obvious that we’ve moved into the age of multimedia hybrid content (audigrams, video slideshows, GIFs) and native advertising, but these trends aren’t yet fully mature, […]
Working with brands from individual speakers/authors to medium-size firms, often our clients have nimble internal teams who are wearing lots of hats. Even some of our largest clients have limited marketing teams. I often have conversations with clients about how they can use trusted, outside teams to help complement their own capabilities. Here are a […]
Innovation touches all fields, from food to communications to the arts. That’s what inspired me about the Fast Company Innovation Festival. The event was an opportunity to look at how technology, trends, and communities would come together to impact the next 5 years, and it was a good book-end to my 2017 event season, in […]
I love to learn from people in other disciplines because they give me different ways to consider the world around me. Earlier this month, I attended the Smart Hustle conference and it was an awesome opportunity to connect with other entrepreneurs. Here are three quick lessons that I took away from the event. Make Only […]