Does it ever strike you how quickly technology is changing what “communications” and “marketing” consists of these days? In this industry, we have to continuously update our language, our skills, and our baseline expectations for what the heck our audiences want. Because of that, I and the Media Volery team attend a lot of events, […]
Strong blog content can be a powerful way to share your knowledge with potential customers, to generate interest from search and social media, and to engage with current customers and partners. However, everyone gets stuck in a creativity rut sometimes. If that happens to you, here are 4 ways that I like to generate new […]
In today’s digitally connected world, we all know that content is king. Not only is content important to any marketing strategy, but communicating and telling stories via video is one of the most effective ways to reach an audience across all social media platforms. Facebook’s algorithm has prioritized video in the newsfeed, YouTube is the second largest […]
We initially addressed the topic of influencer marketing in the previous post, Why You Should Invest in Influencer Marketing. We shared information and insights regarding why this tactic has become increasingly popular among brands to reach new audiences and existing fans. Today, I want to share some tips about how you should start your influencer […]
In a recent article for TechCrunch, a Facebook product manager said that they refrain on campus is that “the camera is the new keyboard.” Plus with products from Twitter to Snapchat playing in the video space, it’s more important than ever that businesses create richer video content. Earlier this spring, I taught a class on […]
With Instagram growing faster than ever, it’s quickly becoming one of the dominant social media platforms for promotion. Not only is it useful for industries such as food and lifestyle, but it’s a powerful recruitment tool for companies reaching out to millennials and Gen Z. To help you keep up with the latest changes, today, […]
Customer journeys are models of how a customer makes his/her buying decisions about a product or service (or even non-profit actions like donations). Unlike a sales funnel, which looks at these transactions from the company’s point of view, the customer journey shows the step-by-step process of making decisions undertaken by the customer. Imagine, for instance, […]
With more content than ever floating around on social media, I’m finding that I am actually getting some of the best information from thoughtfully curated newsletters. Companies like NewsCred (content marketing), Cooperatize (influencer marketing, travel industry), and CoSchedule (content marketing, social media) are sharing great content in their emails. Beyond the basics though, there are […]
Are you investing in influencer marketing? Research from eMarketer indicated that nearly half of marketing practitioners planned to increase budgets for influencer driven campaigns in 2017. Influencers know how to post relevant content to their platforms that engages their audiences and builds trust. Recent data shows that 92% of consumers trust influencers more than advertisements or […]
While there are a ton of different website hosts, platforms, and services out there, if you’re like me, you appreciate the DIY flexibility of WordPress. I’m still a big fan of the modular nature of this ecosystem, and the fact that there are so many different developers creating tools for this space. However, because WordPress […]
I was at a party for the fall faculty of the Columbia University strategic communication program, and it was fun because not only am I teaching there this fall, but I am also a graduate of the masters program. As a graduate myself, the executive director of the program, asked me what I valued most […]
Want to improve your content marketing skills and learn best practices to apply to your business? Join me and thousands of other content marketers for Content Marketing World in Cleveland this September. With inspiring keynotes, trend-watching sessions, and expert workshops, it’s a great event to up your game. Why content marketing? Because it focuses on […]