It’s that time of year again! If you’re in the New York City area and you’re interested in connecting with others in the communications industry, I highly recommend checking out Communications Week. This year’s dates are October 17-21. I always look forward to hearing from thought-leaders in the areas of PR, communications, and marketing. I’ll be […]
I’m looking forward to being the first speaker in the AAF Buffalo’s new Spotlight Speaker series. If you’re in the Buffalo area, I hope you’ll attend and come say hi. Marketing Your Customers Want: The Alchemy of Content Marketing Content marketing can help you build your reputation, establish your expertise, and keep your clients coming back […]
A few weeks ago, I was in Orlando for Social Fresh, the social media conference. During the pre-conference workshop day, I presented a session on social media a measurement. If you know anything about my approach, you know that I believe that digital marketing should be tracked so that we can tie specific business results […]
We had over 1,500 people sign up for my webinar with SCORE Association last week, and over 500 people participate live. Thank you to everyone who joined us, and thank you to SCORE for making this event such a success. Here are just a few comments from the attendees: I appreciated the ideas on how to […]
Last year, I had a great time presenting on the benefits of content marketing to the SCORE community—with nearly 1000 live attendees and thousands of registrants, it’s continued to be their most popular webinar, thanks to people like you. With that in mind, I’m very pleased to announce that I’ll be once again be joining […]
What’s both exciting and challenging about digital marketing is that it’s constantly evolving. Because of the constant changes in this industry, I frequently attend conferences and events. They give me opportunities to hear about new trends, see interesting tactics in action, and discuss ideas with my fellow marketers. This summer, I’m excited to be a part […]
It’s easier than ever to shoot and create videos, meaning that it’s become pervasive in our lives. It’s also an increasingly important way in which our customers/clients consume information. Because of its increased profile, we frequently get questions about how to use video as part of an overall marketing strategy. We believe that video, like any […]
I consider myself extremely lucky that I get to speak at live events, at various businesses, and at online webinars to a diverse array of business-people throughout the year. And now I get to extend that even further as part of the Geniecast community. Geniecast is a new platform and marketplace, designed specifically for the […]
I was pleased to once again be invited by Cynopsis Media to participate in their latest webinar. In it, we explored social media for Gen Y (millennials) and Gen Z. It was an honor to be on a panel with Jamie Stewart (redpepper), Ed Haslam (ShareThis), Becky Murdy (Octago), and Suzanne Park (AMC). Each of […]
I’m always impressed with the wide range of creativity that content marketers exhibit in their day-to-day work. I love being surprised and excited by the kinds of creativity of my fellow marketing professionals, and this year, I have the honor of helping to recognize some of the best in our industry. I’m delighted to be […]
As social media changes the face of how we interact with companies/organizations and what we expect of them, it’s important for all business owners to use all the tools in their belt to make the best impression on potential customers/clients, build relationships with existing customers/clients, and learn from past customers/clients. With that in mind, I […]
A good reputation is key to running a successful business. But in today’s world of dozens of social networks, thousands of blogs, and millions of individual content creators, how do you keep track of what’s being said about you? Set Up Alerts with Free Social Listening Tools You may already be manually monitoring websites that […]