Working with small and medium businesses, we recognize that each business has different needs and levels of knowledge. Therefore, in addition to teaching at trade shows and offering private one-on-one teaching sessions with myself and our team, I’m pleased to announce that I’ll be teaching a webinar on content marketing with SCORE later this month. LIVE […]
The thing about working in an industry for nearly 7 years is that when you leave that industry, you never really leave. Lucky for me, the needlearts industry is one that I stumbled into because of my personal interest in the crafts (in addition to my marketing qualifications), so it’s always fun to spend a […]
For a lot of businesses, WordPress is a go-to platform for creating flexible websites (and blogs). That’s because WordPress is an open-source platform that has thousands upon thousands of programmers, designers, and entrepreneurs creating and maintaining different plugins (small software modules) that help to expand upon the basic package’s capabilities. For many of our clients, […]
It was great being a part of the inaugural Building Better Business Day at TNNA’s winter show this January, a day devoted to learning best practices and strategies on topics from cash flow to in-store displays–we got a ton of awesome feedback from students who indicated that they got a lot of great information out […]
SXSW 2015 was exhilarating, fascinating, and a great opportunity to catch up with colleagues and friends. As usual, it was a sea of marketers, tech people, creatives, etc.–and it was a great opportunity for cross-industry connections. If you weren’t able to make it, you still have the opportunity to see/listen to many of the sessions […]
Last year, I had an amazing first experience with SXSW Interactive and SXSW Film, not only meeting amazing people across various fields and industries, but learning a ton about the ever-changing state of technology, business, and communications. This year, I’ll be attending Music for the first time, and I look forward to the experience. If you haven’t […]
As this business has grown over the last year, one of my challenges has been finding a space that’s right for us as we continue to evolve. In the last few months, I’ve looked at several different co-working spaces and office buildings around New York City. I’m happy to report that there is no shortage […]
This past month, I had the pleasure of attending the NYU Stern Women in Business Conference at my undergraduate alma mater. In addition to hearing from inspiring women and men who lead fields from insurance to cosmetics, there were also great conversations about how equality in the work-place can be supported by both men and women on a day-to-day […]
It’s been a whirlwind of a first month of 2015. A few weeks ago, in Phoenix, I had the pleasure of teaching 50+ people between my classes and workshops at The National Needlearts Association‘s Winter Trade Show, engaging with small business owners from all over the US and Canada in sessions on topics including the importance of branding, making […]
Showcasing a clear visual brand is paramount as people rely more heavily on videos and graphics for information online. Therefore, making better videos is becoming a more important part of your content marketing tactics. But for small and medium businesses on a budget, a professional video crew isn’t realistic for every project. So what’s a […]
Last week on my personal blog, I wrote a few of my reflections on the recent NYU Stern EMT Summit. It was a great event, filled with smart people, and I believe that when you ask smart people tough questions, the insights you gain go beyond the answers to those questions. Here are two lessons […]
Will you be at the Winter 2015 TNNA trade show in Phoenix, Arizona, this coming January? If so, I hope you’ll check out my classes–I’ll be teaching digital marketing for the small business professional, whether you’re a teacher, designer, or store owner: Digital Marketing 101 for Needlearts Professionals (S103B) – We’ll go over all the […]