Is Data the Key to More Impactful B2B Content and Social Media Marketing?

Over the last year, I’ve spoken to audiences at a wide variety of events on why marketers should have a role in defining the data that organizations generate. Data can and should be a vital asset in building brand affinity, generating leads, and creating brand recognition for all kinds of organizations—but particularly for B2B companies. […]

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Compel Your Audience to Action Throughout the Customer Journey: How to Reach Today’s Bionic Consumer

I wanted to go to a pop-up shop this weekend, so I pulled out my smartphone, looked at the brand’s Instagram account to see if they had posted about it, visited their website to check the hours, and then looked at a couple of articles from various publications to see what other people had thought […]

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Conversational Marketing and the Era of Always-On Customer Connection

One of the reasons that I am always so excited to be a part of the #CMWorld community is that Content Marketing World brings together some of the most forward-looking and “big idea” thinkers in the field of digital marketing. It’s with that forward-thinking attitude in mind that I crafted my talk at this year’s […]

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