I love to learn from people in other disciplines because they give me different ways to consider the world around me. Earlier this month, I attended the Smart Hustle conference and it was an awesome opportunity to connect with other entrepreneurs. Here are three quick lessons that I took away from the event. Make Only […]
Does it ever strike you how quickly technology is changing what “communications” and “marketing” consists of these days? In this industry, we have to continuously update our language, our skills, and our baseline expectations for what the heck our audiences want. Because of that, I and the Media Volery team attend a lot of events, […]
Customer journeys are models of how a customer makes his/her buying decisions about a product or service (or even non-profit actions like donations). Unlike a sales funnel, which looks at these transactions from the company’s point of view, the customer journey shows the step-by-step process of making decisions undertaken by the customer. Imagine, for instance, […]
Want to improve your content marketing skills and learn best practices to apply to your business? Join me and thousands of other content marketers for Content Marketing World in Cleveland this September. With inspiring keynotes, trend-watching sessions, and expert workshops, it’s a great event to up your game. Why content marketing? Because it focuses on […]
Staying competitive in the digital age means that businesses need to gain a foothold on upcoming digital trends within technologies that are driving product innovation, storytelling, and marketing. In New York City, we have the opportunity to learn from some of the most innovative media, tech, and digital companies at the upcoming Innovation Congress, an event […]