I had a fantastic time speaking with A. Lee Judge of the Business of Marketing podcast about the value of video as a way to convey thought leadership and how to get your business leaders involved. Here are just a few excerpts from our conversation: Do you think B2B has caught up on the idea […]
Marketers, especially in the B2B space know that thought leadership is vital to building trust. In fact, the 2022 B2B report from Content Marketing Institute & MarketingProfs showed that of the 29% of marketers who said they were “extremely successful” with content marketing, three-quarters attributed this success to “the value that their content provides” their […]
Over the last year, I’ve spoken to audiences at a wide variety of events on why marketers should have a role in defining the data that organizations generate. Data can and should be a vital asset in building brand affinity, generating leads, and creating brand recognition for all kinds of organizations—but particularly for B2B companies. […]
“Learn and understand your audience’s point of view and passions,” says Vincent Cunningham about what he’s learned from building a community of 40K+ followers on Instagram and 30K+ followers on TikTok, called Hues and Culture. Vincent is currently the Audience Development and Digital Marketing Manager at BET (Black Entertainment Television) Networks. And he’s also a #TeamVolery […]
This blog post was written by Heidi Weiss, Media Volery’s social media and copywriting intern for Summer 2021. Heidi is a rising senior at the City College of New York, majoring in Advertising and Public Relations and minoring in Anthropology. Career-wise, Heidi is focused on working as a publicist in the entertainment or fashion and […]