One of the reasons that I love going to SXSW is that, unlike the marketing conferences I go to most of the year, there is an incredible cross-section of people from arts, tech, and business who bring their different frames of references into each conversation. It’s an environment that helps me to get out of […]
A few weeks ago, I was in Orlando for Social Fresh, the social media conference. During the pre-conference workshop day, I presented a session on social media a measurement. If you know anything about my approach, you know that I believe that digital marketing should be tracked so that we can tie specific business results […]
We had over 1,500 people sign up for my webinar with SCORE Association last week, and over 500 people participate live. Thank you to everyone who joined us, and thank you to SCORE for making this event such a success. Here are just a few comments from the attendees: I appreciated the ideas on how to […]
It’s easier than ever to shoot and create videos, meaning that it’s become pervasive in our lives. It’s also an increasingly important way in which our customers/clients consume information. Because of its increased profile, we frequently get questions about how to use video as part of an overall marketing strategy. We believe that video, like any […]
I was pleased to once again be invited by Cynopsis Media to participate in their latest webinar. In it, we explored social media for Gen Y (millennials) and Gen Z. It was an honor to be on a panel with Jamie Stewart (redpepper), Ed Haslam (ShareThis), Becky Murdy (Octago), and Suzanne Park (AMC). Each of […]