For businesses such as medical and therapy practices, clinics, and facilities, social media can be a powerful way to reach potential patients, who are seeking out trusted resources from their communities and the broader communities of people online who face similar challenges. Getting social media right requires your practice to be strategic and thoughtful about […]
At the Conex conference, produced by our friends at Uberflip and Convince & Convert, I spoke to a crowd of cross-discipline marketers about trends in multimodal content—content that combines modes of communication, such as voice, music, text, graphics, video, etc. With device functionality converging and consumer expectations shifting to making multimodal content the de facto […]
At the Meltwater Social Summit in NYC earlier this summer, I had the pleasure of presenting the second day keynote, entitled: Future-Proof Your Social Media Strategy Through Smart Measurement. During this interactive session, I surveyed the ~200 marketers in the room, who came from every industry, on some of the activities that they are currently […]
As a digital marketing professional, I’m constantly finding myself referencing the latest platforms in my talks and workshops. Remember the good old days when that meant Snapchat? Or before that: Instagram? Social media cycles move fast, so it’s TikTok that’s the next big (vibrating, noisy, crazy, colorful) thing, and that means think pieces in The […]
Many organizations take it for granted that their staff, especially junior staff, know how to communicate effectively. But truthfully, good communications skills must be taught, practiced, and honed. Most business owners, principles, and managing directors will find themselves inundated with cold emails and phone calls. As a professional services company, I’m not against the idea […]