In mid-December 2018, Instagram changed its API access to restrict data available for measurement and analysis through third-party tools. Most likely a step to demonstrate Facebook’s (Instagram’s parent company) new commitment to tighter controls on user data, the changes also makes it more difficult for businesses to track the conversations around the brand. If you […]
In 2014, my friend and mentor Jay Baer introduced me to Chris Brogan’s “3 words” ritual/idea (see below to read Chris’s post this year). The way in which it allows you to focus on your goals for the year in a simple and succinct way appealed to me. Even as Jay has evolved his thinking […]
Earlier this year, I was listening to NPR’s “It’s Been a Minute,” when host Sam Sanders referenced the fast food chain, Wendy’s, and their new hip hop album, which was making its way up the chart. “There are no rules, just content.” —Sam Sanders, NPR’s “It’s Been a Minute.” As a content marketer who partners […]
I just spoke at MarketingProfs B2B Forum, where they had some fantastic sessions on topics including creativity with Allen Gannett (super interesting!), as well as some fantastic sessions on the trends that are driving B2B marketing into 2019 and 2020. My own session was on how to take “big data” and make it actionable through […]
I wanted to go to a pop-up shop this weekend, so I pulled out my smartphone, looked at the brand’s Instagram account to see if they had posted about it, visited their website to check the hours, and then looked at a couple of articles from various publications to see what other people had thought […]