One of the reasons that I am always so excited to be a part of the #CMWorld community is that Content Marketing World brings together some of the most forward-looking and “big idea” thinkers in the field of digital marketing. It’s with that forward-thinking attitude in mind that I crafted my talk at this year’s […]
If you’re like most businesses, you’re wondering to yourself: where do I invest my dollars to drive the most value? While our clients range from professional services to luxury retail to non-profits, what they all have in common is that they are nimble organizations that have limited time/resources to dedicate and they want to make […]
At the end of almost every talk or workshop I give on social media, I open up the floor to questions. Often times, someone will ask me how they can increase engagement with their audience. “We run ads, but we’re not seeing results,” they’ll say. “Are you speaking at your audience? Or are you trying […]
This past summer, I gave a talk at Innovation Congress, an event from our friends at Social Fresh on the next wave of trends in digital advertising. It may seem obvious that we’ve moved into the age of multimedia hybrid content (audigrams, video slideshows, GIFs) and native advertising, but these trends aren’t yet fully mature, […]
Working with brands from individual speakers/authors to medium-size firms, often our clients have nimble internal teams who are wearing lots of hats. Even some of our largest clients have limited marketing teams. I often have conversations with clients about how they can use trusted, outside teams to help complement their own capabilities. Here are a […]