Are you investing in influencer marketing? Research from eMarketer indicated that nearly half of marketing practitioners planned to increase budgets for influencer driven campaigns in 2017. Influencers know how to post relevant content to their platforms that engages their audiences and builds trust. Recent data shows that 92% of consumers trust influencers more than advertisements or […]
While there are a ton of different website hosts, platforms, and services out there, if you’re like me, you appreciate the DIY flexibility of WordPress. I’m still a big fan of the modular nature of this ecosystem, and the fact that there are so many different developers creating tools for this space. However, because WordPress […]
I was at a party for the fall faculty of the Columbia University strategic communication program, and it was fun because not only am I teaching there this fall, but I am also a graduate of the masters program. As a graduate myself, the executive director of the program, asked me what I valued most […]
Media Volery recently hosted a lunch and learn at its offices here in Brooklyn, New York with Foxwell Digital. Foxwell Digital is comprised of Andrew and Gracie Foxwell, a duo with expertise in developing advanced Facebook and Instagram advertising strategies. Andrew and Gracie shared an informative session on how to Amplify Your Content with Social […]
This weekend, I taught 50 people at the semi-annual TNNA trade show about how to get the most out of their content marketing, video production, and social media efforts. Despite an early start (7:45am was the first class!), we had a great time and explored a ton of important marketing challenges that business owners face. […]