How to Develop Highly Relevant Content for Your B2B Audience
Marketers, especially in the B2B space know that thought leadership is vital to building trust. In fact, the 2022 B2B report from Content Marketing Institute & MarketingProfs showed that of the 29% of marketers who said they were “extremely successful” with content marketing, three-quarters attributed this success to “the value that their content provides” their audience.
In this video for SAS, Media Volery president Zontee Hou shares the three types of data that B2B brands should generate to capture the attention of their audiences.
