“Prove Your Worth: Social Media Measurement” and Insights from Social Fresh

A few weeks ago, I was in Orlando for Social Fresh, the social media conference. During the pre-conference workshop day, I presented a session on social media a measurement. If you know anything about my approach, you know that I believe that digital marketing should be tracked so that we can tie specific business results to our activities, test what works, and learn about our target customers.

If you agree, check out my slides:

What Should You Measure and How?

Be Intentional When Creating Content

Some of my very smart friends and colleagues also presented interesting sessions at Social Fresh, including Jess Ostroff, whose session on thoughtful content creation was very well received. See her slides here:

Engage in Multimedia

Another extremely interesting colleague to speak at the event was Lauren Teague, whose session on creating content that takes advantage of the latest multimedia trends was not only enlightening, but interactive:

If you’re in the Buffalo, NY area, be sure to join me for AAF Buffalo’s Spotlight Speaker series in October. Learn more and get your tickets here.