“Learn and understand your audience’s point of view and passions,” says Vincent Cunningham about what he’s learned from building a community of 40K+ followers on Instagram and 30K+ followers on TikTok, called Hues and Culture. Vincent is currently the Audience Development and Digital Marketing Manager at BET (Black Entertainment Television) Networks. And he’s also a #TeamVolery […]
This blog post was written by Heidi Weiss, Media Volery’s social media and copywriting intern for Summer 2021. Heidi is a rising senior at the City College of New York, majoring in Advertising and Public Relations and minoring in Anthropology. Career-wise, Heidi is focused on working as a publicist in the entertainment or fashion and […]
Hoa Vu, Media Volery’s multimedia content producer, shares just a few best practices for video content creation. Video continues to become more dominant in the content consumption patterns of our audiences. Therefore, both B2B and B2C brands must strengthen their video capabilities and be thoughtful about using video content throughout their content marketing efforts. […]
Hailey Bernhard, digital marketing and operations intern, shares what she learned from watching a session from Content Marketing World 2020. Since 2018, Media Volery has engaged interns for semester-long sessions. Interns have the opportunity to collaborate with our senior staff, work on real projects for our clients, and try their hands at skills from copywriting and […]
I attended an event recently co-hosted by Animoto and Facebook at the Facebook offices, here in NYC. While the topic at hand was branding and brand consistency in social media advertising, I found myself observing some other interesting lessons along the way. Here are the three that struck me the most. Communicate where people are […]