How NOT to Cold Contact Me (Or 5 Tips on Sales Calls from a Marketer’s Perspective)

Many organizations take it for granted that their staff, especially junior staff, know how to communicate effectively. But truthfully, good communications skills must be taught, practiced, and honed. Most business owners, principles, and managing directors will find themselves inundated with cold emails and phone calls. As a professional services company, I’m not against the idea […]

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