This weekend, I taught 50 people at the semi-annual TNNA trade show about how to get the most out of their content marketing, video production, and social media efforts. Despite an early start (7:45am was the first class!), we had a great time and explored a ton of important marketing challenges that business owners face. […]
I’m always impressed with the wide range of creativity that content marketers exhibit in their day-to-day work. I love being surprised and excited by the kinds of creativity of my fellow marketing professionals, and this year, I have the honor of helping to recognize some of the best in our industry. I’m delighted to be […]
If you’re interested in seeing the slides from today’s presentation for Platinum Guild International, check them out on my SlideShare: Make Your Content Count! Social Media Best Practices for this Holiday Season from Zontee Hou PGI will be making the presentation available for purchase as well, if you’re interested in seeing the full webinar. Visit their […]
Driving sales during the holiday season is key for most small businesses, and a smart content marketing/social media plan can help you to break through the noise and seal the deal. In this 45-minute webinar, hosted by Platinum Guild International, I and Bernadette Mack of the Women’s Jewelry Association, will discuss best practices and case studies […]
Over the last few weeks, we’ve been re-publishing some of the blog posts I’ve contributed to other blogs. In my previous position, I worked in the handknitting yarn industry and as an avid knitter and crocheter myself, I relished the opportunities to go to trade shows and consumer festivals to check out the latest wares. […]