As social media changes the face of how we interact with companies/organizations and what we expect of them, it’s important for all business owners to use all the tools in their belt to make the best impression on potential customers/clients, build relationships with existing customers/clients, and learn from past customers/clients. With that in mind, I […]
Last week, I attended Content Marketing World, organized by the fine folks at Content Marketing Institute led by Joe Pulizzi. It was a whirwind of interesting speakers, fascinating characters, and lots of people bringing their day-to-day experiences to the table. As always, I want to share a few highlights from this event. Gut-Check Your Content Marketing […]
For a lot of businesses, WordPress is a go-to platform for creating flexible websites (and blogs). That’s because WordPress is an open-source platform that has thousands upon thousands of programmers, designers, and entrepreneurs creating and maintaining different plugins (small software modules) that help to expand upon the basic package’s capabilities. For many of our clients, […]
It’s been a whirlwind of a first month of 2015. A few weeks ago, in Phoenix, I had the pleasure of teaching 50+ people between my classes and workshops at The National Needlearts Association‘s Winter Trade Show, engaging with small business owners from all over the US and Canada in sessions on topics including the importance of branding, making […]
This last year has been filled with change, excitement, and lots of work. As I talked about on my blog, in late 2013/2014, I had the pleasure of joining the Convince & Convert family (which I’m still happily a part of), started teaching fantastic grad students at the City College of New York, and launched a wild […]