If you’re like most businesses, you’re wondering to yourself: where do I invest my dollars to drive the most value? While our clients range from professional services to luxury retail to non-profits, what they all have in common is that they are nimble organizations that have limited time/resources to dedicate and they want to make […]
We initially addressed the topic of influencer marketing in the previous post, Why You Should Invest in Influencer Marketing. We shared information and insights regarding why this tactic has become increasingly popular among brands to reach new audiences and existing fans. Today, I want to share some tips about how you should start your influencer […]
Are you investing in influencer marketing? Research from eMarketer indicated that nearly half of marketing practitioners planned to increase budgets for influencer driven campaigns in 2017. Influencers know how to post relevant content to their platforms that engages their audiences and builds trust. Recent data shows that 92% of consumers trust influencers more than advertisements or […]
If you’re interested in seeing the slides I prepared for a recent Cynopsis Media panel on influencer marketing, I’ve made them available on my SlideShare account: Finding Social Media Influencers to Boost Ratings & Brands from Zontee Hou Did you attend? Do you use influencer marketing as part of your outreach program? What advice would […]
Join me and a panel of experts to discuss how social media influencers can positively impact your business. Hosted by Cynopsis Media, this webinar will be held on October 29 and feature speakers from the Discovery Channel, Nielsen, and Litton Entertainment. I’ll be sharing tips on identifying influencers, nurturing relationships, and developing successful partnerships. Learn […]