In a recent article for TechCrunch, a Facebook product manager said that they refrain on campus is that “the camera is the new keyboard.” Plus with products from Twitter to Snapchat playing in the video space, it’s more important than ever that businesses create richer video content. Earlier this spring, I taught a class on […]
With more content than ever floating around on social media, I’m finding that I am actually getting some of the best information from thoughtfully curated newsletters. Companies like NewsCred (content marketing), Cooperatize (influencer marketing, travel industry), and CoSchedule (content marketing, social media) are sharing great content in their emails. Beyond the basics though, there are […]
It’s easier than ever to shoot and create videos, meaning that it’s become pervasive in our lives. It’s also an increasingly important way in which our customers/clients consume information. Because of its increased profile, we frequently get questions about how to use video as part of an overall marketing strategy. We believe that video, like any […]
It’s been a whirlwind of a first month of 2015. A few weeks ago, in Phoenix, I had the pleasure of teaching 50+ people between my classes and workshops at The National Needlearts Association‘s Winter Trade Show, engaging with small business owners from all over the US and Canada in sessions on topics including the importance of branding, making […]