As social media changes the face of how we interact with companies/organizations and what we expect of them, it’s important for all business owners to use all the tools in their belt to make the best impression on potential customers/clients, build relationships with existing customers/clients, and learn from past customers/clients. With that in mind, I […]
Showcasing a clear visual brand is paramount as people rely more heavily on videos and graphics for information online. Therefore, making better videos is becoming a more important part of your content marketing tactics. But for small and medium businesses on a budget, a professional video crew isn’t realistic for every project. So what’s a […]
Whether you’re a business of 1 or 1 million, it’s important to know whether or not your email communications are reaching your target audience and being productive. While larger organizations can pay for advanced email systems, even small and medium businesses can do more with email if they know what their potential customers are clicking […]
Looking to brush up your social media, PR, or SEO skills? Well, you’re in luck! Communications Week starts Oct. 20 and will include lots of free in-person (in NYC) and online events. For small and medium businesses, you may want to check out “DIY PR” (in-person) or “Supercharge your communications with social media” (online). I […]