Popular Programs
Zontee crafts each talk to fit the specific audience; some of her most popular talks include:
The Bionic Consumer: How to Build Customer Loyalty Through Behavioral Economics, Data, and Content
Ever look up a restaurant’s menu online before going out to dinner? It’s not just you. Your consumers are using digital resources more than ever, and they’re savvier than ever about leveraging social media to make daily decisions. In this session, we explore the pillars of how consumers take in information in the digital age, how they make decisions, and what your brand can do to win them over and keep them loyal.
ATLAS: Mapping the 5 Steps Building a Winning Content Strategy
Creating content is easy. Creating content that moves people is harder. Creating content that moves your audience, your buyer? That’s incredibly difficult. To get it right you need to reach them with the right message and in a context, a format, and at a time they welcome. In this program, learn how your brand defines that journey. Explore examples of companies you admire who are getting the story right.
The 4 Es of Engagement: How to Create Content that Moves Your Audience to Action
Business owners and marketers know that their content needs to drive conversions, but often, they’re publishing content that doesn’t truly serve their audience or drive them to action. What’s the solution? Create content according to the 4Es of Engagement.
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